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Look for that dream girl, celebrate M-Day

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CIOL Bureau
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Murugavel JanakiramanThat's one of the new launchpads that BharatMatrimony is doing next after it introduces a new facial match feature on its site. Pratima Harigunani of CyberMedia News in a quick chat with BharatMatrimony chairman Murugavel Janakiraman

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You have just introduced a new facial search feature on BharatMatrimony that gives a montage of top celebrities of which users can pick to search for lookalikes. What's the idea behind coming up with this?

Well, a lot has been done by us and by other matrimony sites on the criteria of religion, caste, weight, height, occupation etc. But an unacknowledged truth is that everyone has a dream partner's picture in his/her mind. We debated this thought internally and then took it up to take matrimony search to the next level.

How have the initial responses been?

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We have got very good responses. About half a million are out there to try this approach.

Sometime back, there was a lot of incidence online, on various networking and other sites, about photos being tampered and compromised. Is that a concern?

That shouldn't be an issue at all; pictures on our site are well-proof.

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Is it an in-house technology? Is it free? Can we expect extensions?

Yes, it's our team's algorithm combined with a technology partner. The feature is in beta version and free to all members. We would be working on feedback. Talking of extensions, yes a lot is possible around this feature like finding similar pictures from a database. Additional features will be worked upon.

What's next from BharatMatrimony?

We have just announced April 14 as Matrimony Day. People celebrate Valentine's Day etc, but there's no day dedicated for celebrating matrimony. We intend to spread the message of celebrating the joy and commitment of matrimony with this special day.

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