Logix acquires ReckonUp from Prize Corp

MUMBAI: Logix Microsystems Ltd today announced the acquisition of ReckonUp, a CRM (Customer Relationship Management) product from Prize Corporation, in an all cash deal of US$ 4.00 million.

The acquisition includes the assets of the CRM product, which include a team, customer base and a technology platform.

With this acquisition, Logix has further strengthened izmoCRM, the Customer Relationship Management Offering of Logix Microsystems in the U.S. market.

ReckonUp is a web-based application for automobile dealerships to improve operating efficiency and helps manage databases of current and prospective clients. The product enhances existing Dealer Management Systems (“DMS”) and effectively creates Business Development Centers (“BDC”) for automobile dealers.

Commenting on the acquisition, Sanjay Soni, Managing Director, Logix Microsystems said, “This acquisition will further accelerate our vision to become the leading business solution provider to the USD 650 bn automotive dealership market. We are confident that in the next 12 months we will be able to fully leverage Reckonup backed by our large sales, development and support team and fresh capitalization.”

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