PUNE: Logitech has officially announced its expanded audio business, which
offers a variety of new audio products including PC voice access, telephony
devices and PC speakers.
This launch underscores Logitech's strategy to extend its offerings in the
Internet-enabled communications market.
Bob Wick, senior vice president and general manager of the company's audio
business unit, will lead this new effort. The audio business unit was
established in April 2001 upon completion of Logitech's acquisition of Labtec, a
company in the audio segment. These offices are located in Vancouver,
Washington.
As a result of the Labtec acquisition and subsequent integration of product
lines, Logitech now offers both Logitech and Labtec branded audio products,
which will extend and complement Logitech's existing family of human interface
devices. The Labtec brand will maintain its category leadership as a provider of
affordable quality, while Logitech branded products will remain the company's
premium brand. The audio business portfolio will include numerous audio products
such as cordless voice access telephone and PC headsets, microphones, cell phone
headsets, traditional stereo headphones, and a full line of PC speakers.
The Labtec brand, which includes a variety of PC audio and other peripherals
designed to offer affordable quality, is now marketed by Logitech entertainment.
"With the breadth and depth of innovative audio products, Logitech is
poised to take a leadership position in this market," said Bob Wick.
"We're aggressively pursuing this growing product category with a team
of engineers representing more than 200 years of experience, solid technology
that includes 29 patents received and 76 patents pending, and strong channel
relationships worldwide."