Live briefing on RFID

SINGAPORE: Frost & Sullivan's Automation & Electronics Practice in Asia Pacific will host an exclusive live briefing on the RFID Supply Chain market in Asia Pacific on June 28, 2007 at 11:00 hrs (GMT+ 08:00hrs) Singapore time.

RFID supply chain deployments in Asia Pacific have been relatively slow as compared to Europe or the United States due to various factors. Among them have been high deployment costs and the inability to realize the ROI through such initiatives.

As more proof of concept and pilot projects are being carried out, better awareness on this technology's potential in the supply chain has been brought about. Furthermore, as the cost of this technology gradually reduces, more end-users will find it feasible to embark on an RFID initiative.

The growth of the RFID supply chain market is slowly gaining momentum. End-users are beginning to realize the potential benefits RFID technology can bring to a supply chain in terms of efficiency. We are beginning to see more large scale deployments in many parts of the Asia Pacific and this trend is expected to continue forward.

This briefing will provide an overview of the Asia Pacific RFID Supply Chain Market and an analysis of the industry challenges and drivers and a look at the potential market growth. Highlights of the briefing include an investigative comparison of the competitive structure, a market forecast and the future of RFID in the Asia Pacific supply chain market.

Richard Sebastian, Research Analyst for the Automation & Electronics Practice of Frost & Sullivan Asia Pacific said in a release, "The revenue growth rate for the RFID supply chain market in Asia Pacific observed in 2006 was 7.9 percent. This is considered relatively low, and this figure was achieved primarily by contribution from projects that were carried out driven by compliancy to mandates."