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Lifetree rolls out smart wireless application to Air Sahara

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CIOL Bureau
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BANGALORE: Lifetree Convergence Limited has deployed I-W@, smart wireless

services for Air Sahara, to make Sahara Airline a ‘mobile enabled enterprise’.

It is a high powered application that enables "Request and Response"

and "Alert" transactions using the SMS platform. Air Sahara also plans

to provide customers with seat preference using this system.

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Lifetree’s Chief Executive Officer Atul Chopra said, "I-W@ application

will enable Air Sahara reduce costs and enhance customer delight on an SMS

platform."

According to a media release, the product is an operator independent solution

with a single number access across the nation. I-W@ has been integrated with the

Central Reservation System (CRS) being used by Air Sahara to enable the I-W@

application to pull out the details of the passengers flying with Air Sahara.

Air Sahara no longer needs to dial out to the customers to inform them of any

delay or cancellation any more. The airline company is also using this as an

effective "Customer Delight" enabler, as I-W@ sends out a welcome

message to all passengers before they board on Air Sahara flights.

Customers can perform "Pull transactions" using Lifetree developed "Menu Driven Approach", which allows the user to interact with the system to pull the desired information. This ensures that the user would not need to remember any keyword if he does not want to. Unlike other SMS enablers this system is highly interactive and has various personalization options. The passenger needs to provide only his PNR number and the system responds to the customer.

Using the Pull facility, Lifetree has enabled Sahara passengers to check

flight schedules, fares, loyalty points, and request for flight alerts and

perform SMS check-in besides other services. Lifetree’s I-W@ is also being

used by Air Sahara to perform internal communications with its own employees

across the nation as well as with the corporate headquarters.

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