Randy Heffner
AOL and American Express both announced that they will join the Liberty
Alliance headed by Sun Microsystems, placing additional pressure on Microsoft
and its Passport offering. Besides these two major commitments, Liberty claims
that it has received a flood of over 3,000 companies inquiring about membership.
This strength of support for Liberty, even while it does not yet have a
concrete technology proposal, shows the degree of realization across the
industry of the need for an independent Internet single sign-on (I-SSO)
standard. User pressure will drive interoperability of Liberty and Passport, but
it is still unclear at what level that interoperability will be achieved:
authentication, authorization or at the higher "wallet" level. Giga
recommends clients remain tactical in their approach to I-SSO in general and
Microsoft Passport in particular.
The battle for the upper hand in defining I-SSO standards is a battle for
user accounts. The higher the number of credible user accounts a standard can
claim, the more pressure it can place on others to adopt the standard. Both
Microsoft and Liberty have been touting user numbers.
AOL’s commitment to Liberty is significant for two reasons. First, AOL’s
Magic Carpet was a potential competitor to Liberty and now that AOL will support
whatever standards Liberty promulgates, Magic Carpet is at least cooperative
with Liberty (although it will not be restricted to supporting only Liberty’s
standards). Second, AOL brings a high quality base of users into the Liberty
camp.
While Microsoft claims 200 million Passport users, a large percentage of
these are what Giga considers "low quality." The numbers include
one-time users of Hotmail or Microsoft’s gaming site and many users that
installed Windows XP and were confused into thinking that Passport was required
(Windows XP prompts users a number of times to register with Passport, although
registration is not required). By contrast, AOL’s 30 million users pay every
month to have their user IDs. Therefore, a higher percentage of the AOL user
base can be considered active.
The breadth of commitment to Liberty gives it another momentum-based
advantage. There are many issues associated with privacy and government
regulations in pursuing I-SSO, particularly at the wallet level. The breadth or
partners offers a broad base of expertise to assist in heading off issues before
they arise. Along this line, American Express’s commitment is interesting in
that, with its Blue Card, it has made a significant investment toward an
intelligent identity and authorization infrastructure for payments, which is an
important aspect of I-SSO.
Because of the vast number of membership inquiries, Liberty is revamping its
membership cost structure to make it easy for small players to participate. This
will encourage additional momentum for Liberty. The momentum places additional
pressure on Microsoft to support Liberty and Microsoft has been backing away
from some of Steve Ballmer’s denunciations of Liberty.
Microsoft’s troubles are further compounded by recent technical debacles
with Passport. Overall, the number of Passport-enabled sites has changed little
since Liberty was announced (as reported on the Passport site’s list of member
sites). Still, very few players are ruling out the possibility of also
supporting Passport, which lessens the pressure a bit, and Liberty’s momentum
is softened by the fact that it has yet to formulate a technology direction.
The only prudent course at this point for users is to remain tactical with
any investment in I-SSO. In particular, retail Web sites considering Passport
should be aggressive both ensuring they have a short payback model and in
negotiating with Microsoft. Corporate users should wait on development of any
strategy for federating with an I-SSO infrastructure. Where it is necessary to
make tactical implementations or plans, one should assume that Liberty has the
upper hand at the moment.