Liana Technologies expands marketing cloud biz in EU, EMEA

OULU, FINLAND: Liana Technologies Oy, a global cloud-based provider of email marketing solutions and sustaining engaging customer relationships, has opened sales offices in Moscow, Russia and Dubai, The United Arab Emirates. The company has unveiled its multilingual user interface enabling marketers around the world to use Liana platforms in several languages including Russian, Arabic and Chinese.

Finnish-based (EU) Liana Technologies can provide marketers with a unified technology platform to consolidate their multinational interactive campaigns and corporate communications. The nine-year-old company has systematically developed its own software to meet the expectations of demanding clients.

Liana Technologies is the only global company providing both marketing cloud and PR cloud from the same desk for corporate communicators. The integrated products of Marketing Cloud are LianaCMS, LianaMailer, LianaCommerce and LianaCEM, and on the PR cloud the platforms are LianaPress, the multilingual press release distribution service and LianaMonitor, the multilingual online news monitoring service. All the solutions include comprehensive analytical tools.

The company grows profitably at the solid ground having over 1500 clients with long-term contracts. In addition to expanding in the growing markets Liana Technologies also announced plans to locate its offices in the main European cities, in Berlin and Paris in 2014.

"The dramatic increase in consumer and business use of social networks, mobile devices and new digital technologies is causing a revolution in marketing, as budgets previously spent on traditional media are now moving to digital channels. This will give us tremendous opportunities in expanding our business in the EU and other EMEA countries," says CEO Samuli Tursas, one of the four founders and owners of the company.