LG eyes Rs.3,000 cr B2B solns mkt

BANGALORE, INDIA: LG Business Solutions wants to enter the India products and solutions market in a bigger way and to achieve this the company wants to target the businesses first.

Also read: LG to phase-out LCD monitors

Indian economy is one of the fastest growing in the world. The B2B solutions market can soon have a turn-over of

Rs 3,000 crores. We plant to tap at-least 25 per cent of this market by 2014, says Don Kim, Senior General Manager, B2B Marketing, LG here today.

He said LG will be adopting a hybrid strategy to enter the B2B market in India.

LG has recently set up a new R&D center in Pune in addition to its existing facility in Noida. The company has already announced that it would be investing four percent of its turnover into R&D every year.

The newly launched LG B2B Vertical Solutions include: 

LED Video Wall: The 47WV30 model provides an almost completely seamless image thanks to its super-narrow bezel while delivering optimum picture quality.

With a central focus on product differentiation, the 47WV30 provides industry-leading picture quality thanks to its adoption of direct LED BLU which is superior to LCD in terms of energy saving and lighting quality. And with a 6.3 mm seam size, the slimmest on any 40- to 49-inch display, the 47WV30 can connect seamlessly with other displays for a clearer, more expansive picture. In addition, a special “shine-out film” means the 47WV30 can display crystal clear images outdoors, even in brightness as high as 4,000 lux.

Hospitality Solutions: With the Pro:Centric-based platform which is LG proprietary technology, Interactive TV can include various service applications, a versatility that has seen it gaining widespread popularity in the hotel business.

Interactive TV Pro:Centric P model is for premium hotels who wish to deliver IP based interactive TV service to its guests without additional investment in hotel infrastructure. It can deliver IP service over existing coaxial line getting rid of concern over costs related to reconstruction and provides embedded STB feature reducing operation costs.

Digital Signage LG EzSign TV: It is the world’s first TV product that comes with signage function. With its numerous free templates — customized to fit the needs of different industries — users can easily edit and develop whatever content they need using  LG EzSign Editor, LG’s easy-to-use signage editing software. The free templates and the software’s simple four-step drag and drop control function make it easy for users to set up signage themselves, meaning big savings in outsourcing costs for signage development. USB playback offers a simple, comprehensive way to install and operate content on LG EzSign TV without the need for additional media players or a connection to  an external devices such as DVD player and PC. With LG EzSign TV, businesses can deliver the right message, at the right time.

CF 3D Projector: The world’s first single lens Full HD 3D projector offers unrivalled 3D picture quality with the convenience of a single box set. “The CF3D is such a distinguished projector in every aspect — convenience and brightness. Employing the same 3D polarized-light technology used in movie theatres, the revolutionary CF3D offers all the thrills of the 3D cinema experience in the comfort of home.

Video Conferencing Solutions: LG has unveiled four type of VCS model to maximize customer benefits. One is AVS2400 which is all-in-one desktop type and is being co-developed with LifeSize Communications, Inc., an expert in HD video communications. The second one is RVF1000 which is in-house developed room type VCS; it features vivid screens and easy interfaces as well as simple installation and mobility in room. V5500 is a Multipoint room-type system which can connect up to 4 sites, providing vivid and realistic conferencing experience as if all participants in the meeting are right beside you.

Security Solutions: LG launched new security cameras the L332, L6323 and L5323, which boast the world’s largest Wide Dynamic Range f(WDR) along with a 650TV Lines resolution and a range of user-friendly functions. LG’s new 650TV Lines camera series is a core product for LG Business Solution in 2011, Thanks to the development of proprietary LG technology — namely, XDI-II ISP — it was possible to create a range of security cameras that are truly world class. LG’s new security camera series has a range of functions to fit the ever-growing needs of customers and businesses.