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LG Arena loads SanDisk's iNAND

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CIOL Bureau
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BARCELONA, SPAIN: SanDisk Corporation, a provider in storage products range, today announced that LG Electronics’ latest fully loaded LG Arena (LG-KM900) multimedia handset would include SanDisk’s iNAND 8 gigabyte1 (GB) Embedded Flash Drive (EFD).

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The iNAND storage device would be utilized by the handset as both a boot and data storage device, eliminating the need for a separate boot device, said a press release.

“LG is amongst the leading figures of the mobile industry, quick to embrace new technologies ahead of the game. The advanced storage architecture of the LG Arena handset is no exception and SanDisk is proud to be a part of this ongoing success,” said Dan Inbar, senior vice president, OEM group, SanDisk.

Announced at the 2009 Mobile World Congress exhibition, the LG Arena multimedia handset is the company’s flagship model for the first half of 2009, featuring greatly enhanced audio and video technologies as well as LG’s new 3D S-Class user interface.

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SanDisk’s iNAND EFDs are designed specifically for advanced multimedia handsets such as the LG Arena, providing a fast and reliable storage solution in a small and power efficient package, said the release.

“Fast and reliable digital storage is essential to LG’s mobile multimedia user experience.” said Kwak Woo Young, executive vice president, LG Electronics Mobile Handset R&D Center.

“Because of this, we’ve chosen top-of-the-line SanDisk memory for our new LG Arena multimedia phone.” he added

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In addition to high capacity MLC NAND flash based storage, iNAND is fully capable of storing system boot code.

Using iNAND as a system boot device means there is no need for the additional boot code storage device used in traditional designs.

This conserves precious board space, reduces handset design complexity, lowers handset power consumption and saves the cost of an otherwise needed separate boot device, said the release.

SanDisk’s flash based EFDs have been catering to personal storage and boot needs based on NAND MLC flash since 2003, it added.

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