Lenovo launches PC store for SMEs

PUNE, INDIA: PC maker Lenovo on Monday announced that it has opened its first PC store in the city for SMEs (small and medium scale enterprises) in India.

The company claimed in a press release that the store aims to address the specific needs of the SME customer by making the Think brand accessible to them and offering solutions that address the SME community.

“We are continually evolving our business and innovating products to better meet the needs of the SME community. With this store Lenovo is making the Think range easily accessible to the retail buyer,” said Rajiv Rao, Director - SMB, Lenovo India.

The store spread across a total area of 450 square feet, will stock an entire range of SME focused Think products — Notebooks, Desktops, Tablets and All-in-Ones to address the dynamic computing needs of the fast growing SME market.

To penetrate the length and breadth of the country’s diverse SME market, Lenovo has created a reach of close to 500 retail touch points, which includes over 300 retail outlets and close to 200 resellers and VARs.