Lenovo extends retail footprint in India

By : |September 29, 2010 0

BANGALORE, INDIA: Lenovo India, today announced its plans for retail expansion across the country to tap into India’s key tier 3, 4, 5 cities/towns and plans to connect deeper with its customers.

To kick start this nationwide expansion and in line with its ‘Getting closer to customers’ strategy, Lenovo inaugurated its first set of LES ‘Lite’ stores in the city to increase penetration in Bihar’s PC market.

LES Lite is a smaller version of Lenovo Exclusive stores (LES), typically around 150-250 square feet in size and would enable the company to penetrate deeper into tier 3, 4 and 5 markets. LES Lite stores would showcase the entire range of Lenovo’s consumer products, said a press release

Alex Li, vice president, HSB (Home and SMB), Lenovo India, said, “LES Lite stores would help us connect with our consumers across the length and breadth of India, particularly in the upcountry markets.”

He further said that they plan to open around 400 LES Lite stores across key upcountry markets by the end of FY 2010-11. LES Lite stores would showcase the entire range of Lenovo’s consumer product range under one roof.

Alex Li added, “Bihar has witnessed tremendous growth in the last few years, particularly with the booming education sector. We would like to leverage this growth and offer our customers and partners a whole new brand experience under one roof. The opening of our four LES Lite format stores further reinforces our commitment to Bihar’s dynamic PC market.”

New consumer products available in the store include the Lenovo IdeaPad Z series Notebooks, Lenovo IdeaPad Y460 and Y560, G series Notebooks, Lenovo IdeaCenter A300 and the All in One Lenovo IdeaCentre B300.

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