Lenovo continues retail expansion

PUNE: Lenovo India has opened its exclusive brand store, ThinkWorld, here, in association with its channel partner, Monarch IT Planet.

The new outlet will also showcase the complete range of ThinkCentres and ThinkPads, like all other ThinkWorld stores elsewhere in the country.

Currently, Lenovo has 33 ThinkWorld outlets across India and is present in cities like Mumbai, Delhi, Chennal, Chandigarh, Lucknow and Kolkata.

The initiative is part of Lenovo's business strategy of strengthening its retail presence by increasing its footprints across the country and gaining access to the SMB and SOHO business segments, said Vivek Malhotra, director — sales & channels, Lenovo India.

He said Pune was gaining ground commercially and was a key market in the country's IT landscape. “ We believe that this is the right time for us to strengthen our retail proposition in Pune as this traditionally has been a strong growth market for us, he added.

Lenovo, in association with key business partners, establishes ThinkWorld stores. The partners then become a part of a marketing and sales support system called the ' ThinkWorld' Programme'.

Lenovo also provides an ongoing training programme for its business partners on products and technology.

Representatives from the National Institute of Sales (NIS) offer sales guidance to partners for the upgradation of their sales skills and proficiency.