Lava unveils Iris 504Q smartphone at Rs 13,499

With a foray into high-end Smartphone segment, Lava has announced Iris 504Q Smartphone at Rs 13,499. The device would hit shelves next week. Powered with 1.2GHz quad core processor, the Iris 504Q runs on Android 4.2 Jelly Bean.

The new Smartphone features gesture motion and super slim design with 8MP auto focus camera with BSI sensor and 2MP front camera. It brings HD experience to a 5-inch IPS screen with OGS display technology and a resolution of 1280*720 pixels.

Lava co founder and director Hari Om Rai said that the new product is a leap in launching premium Smartphones. Iris 504Q, he said is technologically competitive product. "We have R&D facilities in China and India with a team of 150 engineers," Rai said.

The new device comes with 1GB RAM and an internal memory of 4GB which is expandable up to 32GB. It has 2,000mAh battery. Lava has also partnered with Hungama to provide entertainment services on Iris 504Q.

The company, Rai said is leading in feature phone sales in various states that include Uttar Pradesh, Himachal Pradesh, Jammu & Kashmir, Punjab and Uttranchal. "We directly reach to 10,000 retail shops and have 700 service centers across India," he informed.

The company said that they are expecting to sell overall 1 million devices in June while during the festive season (October), the sales would go up to 1.5 million units. "We will keep launching premium devices and strive to give reliable products to consumers," Rai said.