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Lason India to add 600 by end '05

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CIOL Bureau
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HYDERABAD: Lason India, a third-party BPO unit with presence in multiple verticals including banking, insurance, healthcare, etc., is planning to add 600 more employees by the end of 2005. Presently, the company has around 6,000 employees.






"In an attempt to come out with a unique approach we have adopted a decentralized model, what we call production shops. There are nearly 60 such production shops spread across Tamil Nadu and employ anywhere between 50 and 200 people in each center. Totally, we have around 5,000 employees who are indirectly employed through such production houses. Directly, we have about 1000 plus employees," said Lason India MD, Pradeep Nevatia.





Having a fairly good presence in Tamil Nadu, he did not rule out the possibility of expanding this model to other states too. "There is no question why we shouldn't go out to other states, but it all depends on our business needs," he explained.





Touting Lason's processes and internal models for various quality management systems as the key to boost productivity of its employees, Nevatia elaborated, "If one is to compare the number of employees needed to do the same volume of work, we must be having 12,000 people with us. But with the quality of processes we have and the various re-engineering business models to enhance quality, with the existing infrastructure we are able to record nearly 10-25 percent growth every year."





"Even the proposed addition of 600 workforce will be fine-tuned to such high efficiency, so that they can produce work equivalent to the amount of work being done by 1,200 people," added Nevatia. He believes that verticalization will make companies remain flat and too much dependence on one area would eventually leave the company nowhere, if that particular vertical has a sudden problem."We intend to spread our presence in all verticals and we believe, that a wider presence will convey your sustenance and the customer base will start growing," said Nevatia.





Though the production shops concept sounds so simple, it's quite a complex model to work with. It needs tremendous control on processes, quality, technology, knowledge, hardware and security related issues, etc. "Such a model calls for your attention. It involves close monitoring and coordination from all ends. And we have been working on this model for the past six years and I must admit that, had we not deployed this model of centralizing our processes, we couldn't have done so well," admitted Nevatia.





Being part of the $170 million Lason Inc., the company supports voice and non-voice operations.
















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