Larry Tan to lead TI Asia operations

BANGALORE: Texas Instruments today announced that Larry Tan has been named President of TI’s operations in Asia.

He assumes the top management position in Asia in addition to his current responsibilities for sales and marketing in the region. In this role, Tan will oversee three manufacturing facilities, one R&D center, two wireless support centers, six field applications engineering centers, and 19 sales and marketing offices.

Tan is a 28-year TI veteran whose experience includes manufacturing, marketing and sales. For the past 14 years Tan has led TI’s Asia sales and marketing organization, during which time TI’s sales in Asia increased more than 10X.

Tan succeeds Terry Cheng, who has decided to leave TI in June to pursue long-held outside interests. He leaves in place a strong, experienced team, having worked closely with Tan over the past ten years to increase TI’s focus on customers and grow sales in the region. Tan and Cheng will work together over the next two months to ensure a smooth transition for customers, suppliers and employees.

Cheng joined TI in 1997 and has been instrumental in TI’s success in Asia. Commissioned by the China Ministry of Information Industry in 2002, Cheng was instrumental in establishing a foreign invested share company in Shanghai dedicated to the development of the Time Division Synchronous Code Division Multiple Access (TDSCDMA) wireless standard. Under his leadership TI formed two joint end-equipment design centers in China, partnering with China’s leading electronics manufacturers.

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