Rosemary Arackaparambil
MUMBAI: The only language skills Indian IT professionals really needed till
recently were those which helped them write software programs. Not any more.
Because their employers are now pursuing business in non-English speaking
countries to help offset a slowdown in the US market, Indian computer
programmers and engineers are being pushed to sprechen sie Deutsch, parler
francais and hablar espanol.
"Language training is as vital to growth as Java training was a year
ago," Vivek Paul, vice-chairman of Wipro Ltd., India's largest software
company by market value, recently told analysts. "Knowing German and French
are new priorities."
(Java, a programming language developed by Sun Microsystems Inc, is popular
with developers as it can run on almost any computer system.)
Till recently the vast majority of overseas assignments landed India's
software engineers in the United States, which still accounts for over 60 per
cent of India's software service export revenue. It also meant no great effort
to adapt because the United States is a melting pot of cultures and the national
language is English, which most educated Indians speak like a mother tongue.
That business was key to helping the Indian software service industry double
revenue annually in recent years. But this year growth has suddenly slowed to a
forecast 30 per cent, prompting Indian companies to look elsewhere for business.
Howdya say...
Europe is a primary focus.
Europe currently accounts for about 24 per cent of India's software service
revenue, much derived from contracts with multinational English-speaking
clients. Now Indian companies are trying to tap business from local European
companies, creating the need for language training.
"Nearly 98 percent of the corporate language training courses we have
held are for software companies," said Sirtaj Siddiqui, a manager at the
Max Mueller Bhavan in Bangalore, which offers German language training.
"Many companies who come to us have strong German parentage, but
increasingly many Indian firms are also seeking training". The result: the
institute is now teaching German to employees from 20 companies, up from
three-four companies some years ago.
Germany last year announced a Green Card scheme to attract 20,000 computer
specialists, and two weeks ago Chancellor Gerhard Schroder was in Bangalore
urging Indian specialists to apply.
"Not only are Indian companies seeking business in Europe, but we are
seeing many European companies also looking toward India," said Sangeeta
Gupta, vice-president of National Association of Software and Service Companies
(Nasscom).
To promote that process, Nasscom, which has played a key role in nurturing
the explosive growth of the Indian software industry, last month conducted an IT
summit in London and plans to hold a seminar in Europe every year.
La langua del opportunidad
Back home several Indian companies are gearing up to train staff to speak and
understand the new languages of opportunity. Hyderabad-based Satyam Computer
Services, which has offices in Amsterdam, France and Germany, plans to start
providing courses in European languages soon.
"Our business from Europe is growing and we are training people to adapt
there," a company spokesman said, adding 500 associates were already
working on several projects in Europe.
"Programs in Dutch, French and German are being planned...maybe 40 to 50
people per batch. The idea is to teach them the language, culture and way of
life there".
Bangalore-based Wipro, India's third-largest software exporter, has been
providing instruction in German and French for over a year. Infosys Technologies
has been conducting German and French classes for two years, and recently
started Swedish classes, a spokeswoman for India's largest listed software
service exporter said.
She said over 500 Infoscions have undergone German and French training which
ranges from crash courses to advanced instruction.
And privately held i-flex Solutions Ltd., whose revenue spread does not show
any geographical bias, has started teaching Spanish, which is spoken by an
estimated 300 million people.
"Earlier we used to send students for language training rather
sporadically, depending on projects," said a i-flex Solutions spokesman.
"But since March we have institutionalised language training. Classes are
held thrice a week, on our premises, for Spanish, French and Japanese language
training," he said.
Mumbai-based Mastek Ltd. -- which has European subsidiaries in Germany, the
United Kingdom and Belgium -- has been training its professionals in German for
the past 3-4 years.
(C) Reuters Limited.