Komli Media, Jivox announce video partnership

BANGALORE, INDIA: Komli Media, a digital media technology platform, and Jivox, a cross-platform interactive video advertising company, on Tuesday announced a strategic partnership through which Komli Media will be the exclusive licensee of the Jivox Interactive Video platform in the Asia-Pacific region.

The partnership will extend the availability of the Jivox video advertising platform to reach Australia, Southeast Asia, Middle East and Africa, said a press release.

The partnership empowers Komli Media to exclusively use the Jivox platform for running online interactive video ads (pre-roll, mid-roll, post-roll, expanding innovations, video banners, and mobile video) for its advertisers and agency partners across all platforms including online, mobile and all tablet devices.

Online video advertising is estimated to cross the $3 billion-mark this year and will fuel a significant part of the overall online ad market growth.

Prashant Mehta, CEO, Komli Media, said, “Jivox has great technology and a fantastic team and we are really excited to partner with, especially because we are also focused on growing the online video opportunity in India and other parts of Asia. The company brings tremendous value to the table for both our advertisers and publishers.”

As part of this partnership, Komli Media acquires related assets from Jivox, including existing publisher and customer relationships in India, while Jivox will also support Komli Media as a platform licensee and a strategic partner.

Naren Nachiappan, managing director, Jivox India said, “We are very excited about our partnership with Komli Media and believe this is a great opportunity for us to scale our business. Since our launch in India over two years ago, we are pleased to have become the fastest growing and largest video ad network.”