Kolkata gets its first Sony store

 KOLKATA, INDIA: With the markets across the East showing signs of recovery, Sony launched its first flagship store in Kolkata, GC Avenue. The company has appointed Galaxy Computech as the privileged reseller of the entire Sony product range, from laptops, cameras to accessories.

“Last month, we took the initiative as Sony was looking for an exclusive outlet here and approached us sometime back. Considering the Vaio range, there is high demand for the laptop in the niche market. As Sony does not have any other flagship store in the city, we thought of taking this move,” said Narendra Dhanuka, CEO, Galaxy.

Galaxy has been renovating its showroom for quite sometime and has shifted its multi-brand outlet nearby. “I am very optimistic about its success. As demand is considerable and the market is improving, I foresee a good future,” Dhanuka said.

“At this point of time we are targeting to have Rs 20-30 lakh sales from the store as the break-even point is Rs 20 lakh. However, no major targets have been set as it is too early to do so,” he added.

Commenting on the showroom, he added, “Sony has always been focusing on quality, be it in terms of product, support or sales. They maintain a homogeneous pattern in every flagship store they have. Once the customer enters the store, he will be assured of quality and authenticity of the product thereby making him more confident in taking his purchase decisions.”

Also, Galaxy has recently taken up sub-distribution of Tally across India. “Tally is a good software offering good margins with considerable demand. With Tally, we are focusing on the SMB and SME client database but will continue our loyalty with the channels and will be routing the product through channels only,” he emphasized.

In the present scenario when the economy is heading towards recovery, dealers across the state feel that maintaining the profit margin and focusing on bottom line is crucial instead of reduction in manpower and overhead operating expenditure.