Kodak reportedly eyeing a come-back in Indian film market

Remember the phrase ‘Kodak moment’ for that perfect photograph! Well, many of us didn’t even realize when the name disappeared from the frame. Kodak filed for bankruptcy protection in the US in 2012, but in January 2013, the court approved financing for Kodak to emerge from bankruptcy by mid-2013.

The legendary company, best known for its photography and film products is eyeing a comeback in India aiming at the analog film segment for a niche audience in the country, reports Economics Times.

In a telephonic conversation with the publication, Christian Richter, director sales and marketing EMEA & Asia Pacific Region Motion Picture and Entertainment, Kodak, said, "We would want to bring films back to India as it is one of the biggest film markets in the world.”

Kodak, which now describes itself as a "technology company focussed on imaging" is reportedly partnering with Hyderabad-based Prasad Studios for their upcoming film laboratory. "Prasad Group intends to open a film laboratory in Chennai, which will not only offer film processing for newly-shot film projects, but also on the archival market," Richter added.

Richter said they have done their home-work to understand the Indian context and ecosystem. "India has several independent markets within the country. More than 1,500 feature films are shot in India every year. The majority of the European box office is controlled by the content from the US, whereas in India, the local industry rules. Moreover, the industry in India is very fast-paced," ET quoted him saying.