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Kobian to launch notebooks for Rs 30K

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CIOL Bureau
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BANGALORE: Kobian India, the manufacturer of Mercury brand of IT products, will be launching its set of notebooks within the next two months. The company will plan and build a branding campaign around its notebooks, which will be called Mercury Desknotes.



"The desknotes, which will have Intel P4 and Via configurations, will be strictly below the Rs 30,000 price point. We will be bundling an open source OS, most probably Linux with the system," said Kobian India country manager Sunil Sharma. He added that the company hopes to sell close to 500 desknotes every month for the first quarter following its launch.



The company is also aggressively looking for a product manager for its desknotes while sprucing up its channel support base for the scheduled launch. According to Sharma, while some support centers are being given a 'facelift' and moved to prime locations, others are being planned for opening in the next quarter including in Jaipur, Coimbatore and Lucknow.



"We will also be launching our range of digicams in the retail market within the next two months. So far, the cameras were being sold by IT retailers. With this move to more common retail fronts, we are looking to target SEC A and B consumer segments, which is an extremely competitive market. We will be tying up with major distributors for this and are looking at over 20 retail outlets in the country during the initial period," said Sharma. He added that this will indicate a segmentation of the digicam market for Kobian between IT related products, consumer market and serious photography.

Replying to a question on Kobian's UPS, which was launched in August 2003, Sharma said, "UPS in our country has a market beyond the PC. This can be fully realized only if the consumer is educated of the fact that they can be used for every home electronic appliance. Someone will have to invest in the effort to educate the public but once it's done, the potential of the market will far outstrip the PC market."



(CyberMedia News Service)

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