Kitchen retailer Artavola to stir up comparison shopping

LONDON: ChannelAdvisor, a provider of cloud-based e-commerce solutions that as per its claims, enable retailers and manufacturers to increase global sales, has announced that Artavola GmbH, a kitchen and dining retailer, has partnered with ChannelAdvisor to optimise and monitor its comparison shopping campaigns.

Artavola GmbH stocks over 150 premium brands and has been selling high-end household and kitchen equipment online since 2005. Artavola was aiming to improve its online brand presence and increase traffic to its website with the help of ChannelAdvisor's Comparison Shopping solution, as further explained.

"Expanding customer reach while maintaining existing channels is a key goal for any online retailer," commented Christoph Sumser, Online Shop Manager, Artavola GmbH. "ChannelAdvisor is helping us achieve this by allowing us to optimise our bids across multiple shopping engines. We have full visibility into our various campaigns in real-time through ChannelAdvisor's platform, which also gives us the capability to identify potential revenue-generating opportunities by tracking customer click-paths."

Nicolo Viegener, Country Manager D-A-CH at ChannelAdvisor, added, "In an increasingly complex multichannel environment, retailers need full visibility across their campaigns. ChannelAdvisor works with Artavola GmbH to provide a complete e-commerce strategy, including insight into search performance, conversions and buyer behaviour to ensure that marketing budget is spent on products that will generate the greatest return on investment."

As added, Artavola GmbH may also benefit from ChannelAdvisor's robust Google Shopping feature, which allows retailers to easily generate top-performing product data, quickly adjust how products are organised and implement advanced business rules, providing greater control over performance and costs.