Kingston cashes in on cricket mania

MUMBAI, INDIA: Kingston recently introduced ‘Howzzat’, their latest in channel partner schemes. Howzzat is designed keeping in mind the current T20 World Cup. Under this scheme, purchase of every 10 units of Kingston Flash products and four units of DRAM from an authorized Kingston distributor entitles the channel partners to a scratch card.

The scratch cards would have runs and wickets scoring from 0 runs to six runs and bowled out, LBW, stumped out and catch out respectively.

The dealer needs to download a score card from www.itsmyapace.in to submit their total score. The score card would include details such as the address for submitting the score, the space to fill in the score, and the terms and conditions.

The dealer is expected to collect as many scratch cards as possible till the end of the World Cup. Dealers need to courier the scratch cards and the original invoice from the distributor to Six Inches Communication before July 6, 2009.

“The objective of the program is to create excitement and interaction with channel partners to drive increased sales,” said Scott Chen, VP—APAC Region, Kingston. “We further wish to reward our loyal partners for their excellent support in promoting high quality Kingston products across newer market segments and geographies,” he added.

The prizes are divided in two categories viz top eight cities and rest of India to give a fair chance to all the dealers from smaller towns and cities.

Each category has the prizes as below:

Best Bowler (highest number of wickets)

Best Batsman (highest number of runs)

Batsman with the maximum number of fours

Batsman with the maximum number of sixes

Bowler with the maximum number of catches

Bowler with the maximum number of stumped out

Bowler with the maximum number of bowled out