Kelsey launches report on "Mobile Local Shopping and Payments: A Virtuous Cycle"

CHANTILLY, USA: BIA/Kelsey, announced the release of a new report which explores the evolution of shopping, commerce and payments in the mobile age.

"Mobile Local Shopping and Payments: A Virtuous Cycle profiles top players, examines best practices, and determines the best opportunities for local media companies to integrate mobile marketing solutions and boost retention among SMBs and local merchants.

The report examines a range of elements that comprise the mobile shopping and payment landscape, including check ins, mobile coupons and card-linked offers, Apple's Passbook, showrooming, third-party shopping apps, indoor mapping, mobile payments, smartphone and tablet card readers, ePOS systems, payment apps, specialized POS hardware, near field communication (NFC), and more.

The report suggested that small and medium-sized businesses accept payments at the point of sale with a mobile credit card reader attached to a smartphone or tablet, and another 16 percent plan to add this capability within the next 12 months.

This data provides context for four case studies contained in the new report, which highlight small merchants that have ventured into the world of mobile payments. One of these merchants is Lemongrass, an Arlington, Virginia-based food truck that serves up Vietnamese cuisine and uses a mobile card reader in combination with an iPad to accept credit card payments, which account for 65-70 percent of its sales.