Keith Higgins is VP of Aricent worldwide marketing

BANGALORE, INDIA: Aricent, a global innovation, technology and outsourcing company focused exclusively on the communications industry, has announced the appointment of Keith Higgins to vice president of worldwide marketing. In this position, Higgins will play a key role in accelerating Aricent’s momentum as a strategic supplier to the world’s leading communications infrastructure, application and service providers.

“The communications industry is experiencing unprecedented growth and change.  For Aricent to fully capitalize on the enormous opportunities ahead we needed an experienced marketing leader to help us scale our businesses and execute a wide range of initiatives globally,” said Sanjay Dhawan, president and chief operating office, Aricent. “Keith’s track record, industry knowledge and rich history with successful companies in the communications industry make him the ideal person for this role.  I am pleased to welcome Keith to the Aricent team and look forward to his contributions to the company’s future growth and success.”

Prior to joining Aricent, Higgins was vice president of marketing at Stoke Inc., developers of wireless broadband infrastructure for carriers.  Before Stoke, Higgins was vice president of worldwide marketing for Copper Mountain Networks where he played a pivotal role in the company's growth, through its IPO to over $450 million in revenue. Higgins also held senior marketing positions at StrataCom, a provider of ATM and Frame Relay WAN solutions that was acquired by Cisco Systems. Prior to StrataCom, Higgins held a variety of senior sales positions with CompuServe and Telenet/Sprint. He holds a BA in Marketing from The Ohio State University. 

“The communications industry faces two fundamental challenges today.  Embracing the relentless innovation required to compete effectively in the ’user experience’ era, while concurrently managing a complex global ecosystem of technologies, skills, customers, partners and suppliers,” said Higgins. “Aricent is the one company today offering deep domain expertise in both of these critical areas, and as a result has become a strategic supplier to many of the world’s leading organizations in the communications industry.  Aricent is extremely well positioned today, and I value the opportunity to help the company achieve new levels of success.”