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Kaspersky appoints regional distis

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CIOL Bureau
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NEW DELHI, INDIA: In their bid to penetrate the Indian market, Russia-based information security software vendor Kaspersky Lab, has appointed regional distributors across the country.

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While Softmart Solutions in New Delhi has been appointed as the regional distributor for North, Chennai-based eCaps Computers has been appointed as the regional partner in the South.

In East, the company has tied up with Kolkata's Sea Infonet while in the West, the company has appointed a host of partners to ensure better coverage. Mumbai-based Terrabyte, Apex Computers and CS Computech are among the regional partners appointed by Kaspersky.

Talking about the distribution strategy, Karunesh Tapia, Head—Kaspersky Sales, Zoom Technologies mentioned, “We have registered considerable sales growth in the last one year and in order to keep the momentum going and to penetrate further, we resolved to finetune our regional distributor strategy. These partners have good reach and can do volume business for us. Besides they are also promoting ethical software, which was one of our key concerns while we were looking at appointing partners.”

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Kaspersky is also looking at launching a single user (Internet Security pack) by the end of march and mobile security software for the end users by the end of March. “Kaspersky has been offering anti-virus at the service provider level already.

However, we will soon have an anti-virus for the end customers that can be installed at the hand set level. The company is also planning to have a three user pack for SME and the corporate that can help them in centrally managing and dealing with anti virus problems. We will have a new version for the corporate customers by the end of march,” said Tapia.

He further added that Kaspersky is aiming at providing the customers in India with a software that is affordable as well.

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“At a time when the PC is available within a range of Rs 8,000 to 10,000, installing software alone costs customers around Rs 2,000 and above. However, we are trying to offer the same to Indian customers at a price that is affordable so that they do not indulge into buying pirated versions. Kaspersky is serious about India and we are seeing a host of opportunities in retails, SME, SOHO, Corporate and home user segment.”

In addition to the above, Kaspersky is also looking at imparting training to resellers to inform them about the advantages and benefits of using Kaspersky anti-virus which they can further promote to the customers.

“Our anti-virus provides offers an additional feature of virtual keyboard, that is essential to have while a customer is performing critical financial transactions. It ensures that both the password and user name of the customer is secure while he is carrying out a transaction,” shared Tapia.

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