Juniper defines three key imperatives for mobile n/w

BANGALORE, INDIA: Telecom networking equipment maker Juniper Networks will outline at Mobile World Congress 2012 the steps necessary to ensure that mobile network is ready to deliver on its full potential for innovative service creation and operator profitability for the next decade.

In a new study commissioned by Juniper Networks, 'Mobile Internet 3.0', Chetan Sharma Consulting sees operators increasingly separated into haves and have-nots, with success based on building long-term subscriber value through innovation and service creation.

Kevin Johnson, CEO, Juniper Networks, in his keynote at Mobile World Congress will define and demonstrate the major opportunities to create innovation and value in the mobile industry during the next decade, guided by three key imperatives:

Establish a cross-industry Trusted Mobility initiative to allow subscribers, enterprises and operators to protect, manage and secure their data from the device to the data centre.

Create an Open, programmable network to develop and deploy innovative, personalized and profitable new mobile services.

Build a Symmetrical Internet, where the upload of data and video is supported equal to the download.

Juniper Networks Highlights Innovation Imperatives at Mobile World Congress:

· Trusted Mobility is Juniper’s vision of a safer, more reliable mobile experience that empowers consumers, businesses and service providers to realize the true potential of mobility to transform how we interact with the world. With more than one billion active mobile broadband subscribers worldwide, Johnson views Trusted Mobility as an industry-wide benchmark and success factor for continued growth.

Juniper Networks recently released its “2011 Malicious Mobile Threats Report,” which showed the continuing rise of malware and its impact on businesses, governments, service providers and subscribers. According to the report, mobile device users can expect to see a dramatic increase in malware and notable advancements in malware-related attacks in the coming year.

“The race is on to create and deliver the next wave of applications and services. In the decade ahead, we will experience new mobile services that we have never before imagined. By focusing our innovation efforts around the three imperatives of open, programmable networks, trusted mobility and creating a symmetrical Internet, the amazing Internet innovations that we have seen in the past 10 years will pale in comparison to what we will create in the next decade,” said Kevin Johnson, CEO, Juniper Networks.