When Steve Jobs announced his company's eye-catching new iMac computer, Jobs
set a new industry record as the introduction was watched by up to 81,000
simultaneous people in a live Internet Webcast. That is more than twice the
previous largest online Web cast gathering.
More than 11 terabytes of content were served during the two-hour Webcast,
which attracted more than 160,000 unique web visitors. During the peak of the
Webcast, more than 16.5 gigabits per second of video were streamed to viewers
worldwide. The keynote was streamed over Apple's QuickTime TV network.
"This is an industry record for simultaneous video streaming, and it was
only possible with QuickTime," said Philip Schiller, Apple vice president
of Worldwide Product Marketing. "With an average of over 2 viewers per
stream, a total of over 300,000 people watched our keynote via QuickTime
streaming."
Driven by the popularity of high-quality QuickTime content such as movie
trailers and nonstop news coverage from CNN, NPR and others -- one million
copies of Apple's QuickTime 5 are being downloaded every three days. The rate of
QuickTime 5 downloads has steadily increased since its launch in April, putting
QuickTime 5 on track to exceed 100 million downloads in its first year of
distribution.