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Joanne K. Bradford joins Yahoo! as VP

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CIOL Bureau
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SUNNYVALE, USA: Global Internet provider Yahoo! Inc. announced on Tuesday the appointment of Joanne K. Bradford as senior vice president, U.S. Revenue and Market Development.

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She would be responsible for the sales, market development for advertisers, small business, and Yahoo! HotJobs. She would report to Hilary Schneider, executive vice president of Yahoo! U.S, said a press release.

"Yahoo and Joanne have a shared mindset about the strategic role that Yahoo and online marketing can play to both build leading brands and drive customer acquisition for the world's leading marketers," according to Sue Decker, president, Yahoo.

Prior to joining Yahoo, she was associated with National Advertising Services as executive vice president. She was also associated with Microsoft, as the corporate vice president of Global Sales and Marketing and chief media revenue officer for Microsoft Digital Advertising Solutions across all Microsoft properties.

"My decision to come to Yahoo! was simple because there is no other company that combines one of the world's most recognizable brands with unparalleled reach, industry-leading products and programming, and a full spectrum of advertising offerings for marketers," said Bradford.

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