NEW DELHI: In the booming period of e-commerce and online buying, JK Lakshmi Cement, India’s cement giant has tied up with Snapdeal. The objective of this initiative is to offer the entire product range including cement, Plaster of Paris, RMC, AAC blocks and gypsum plaster for the online marketplace.
JK Lakshmi Cement, having its cement plants in the states of Rajasthan, Gujarat, Haryana, and Chattisgarh, sells its products to customers in 14 states, which account for more than 50% of all India cement demand. In addition it has 12 ready mix concrete plants in 4 states, and an AAC Block plant in North. It has all India presence in POP and Gypsum based plaster products. Marking the first one in North and East markets, JK Lakshmi Cement is the first company to foray in online selling of a multiple basket of products across various geographical states while others are restricted to particular state or city. Providing ease of access to its customers, one can order a minimum of ten bags of cement at once.
JK Lakshmi Cement is part of USD 4bn JK Organization which has been in the manufacturing sector for over 100 years in the various sectors important to the national growth. Its major interests are in the field of production of tire, paper, cement, Automotive transmission system, agri-genetics, dairy products, etc. The group has been committed to the ‘Make in India’ campaign by manufacturing products of impeccable quality to substitute imported goods. It has been in cement business for over three decades and distinguishes itself on the basis of its innovative practices and initiatives aimed at customer satisfaction.
Dr. Shailendra Chouksey, Whole Time Director, JK Lakshmi Cement said, “Despite being one of the oldest brand over a legacy of 100 years, we constantly aim at adapting innovative measures to ensure ease of access to our customers. Digital and e-commerce has seen boom in past couple of years and is proved to be one of the most effective option to reach out to our potential customers. Our sustained approach to innovative-ness has enabled JK Lakshmi Cement to become the most favorite cement company amongst distributors, dealers and consumers."
He is very positive about this tie up and believes that this will take the brand and the entire construction sector to new heights all together.