Jivox launches 'BrandGage'

BANGALORE, INDIA: Jivox, a city based an interactive video advertising technology provider, has announced the launch of ‘BrandGage’ a new approach to measuring and optimizing interactive online video advertising.

‘BrandGage’, a new analytics and insight platform, enables brands to determine user engagement at different stages in the purchasing decision process in real-time, delivering critical insight into campaign effectiveness, a company release said.

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Naren Nachiappan, managing director India, Jivox, said “With this launch and introduction by Jivox we have made click-through rates redundant as a measure of online advertising success. Clicking or not clicking does not accurately indicate a consumer's interest in the product being advertised. In fact, research shows a lot of clicks result from users trying to stop the ad from playing or trying to move ahead to the content they had intended to consume”.

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