Jivox aids Kerala Tourism TVC

BANGALORE, INDIA: Bangalore based Jivox, an online video advertising company, today announced that it has been working with Kerala Tourism via Mconsult (GroupM) to deliver video advertisement across the Jivox premium video ad network in India and the United Kingdom in an interactive format.

Sivasankar, director, Kerala Tourism said, “In Digital, videos consumption is increasing and Kerala Tourism’s new communication would work very well in video platform. Kerala tourism wanted the consumer to have multiple interaction points like sharing the communication, following the brand in facebook, twitter and youtube, which the Jivox platform provided.”

“This ad seeks to leverage on the excitement created by the new Kerala Tourism Commercial 'Your Moment is waiting', which was premiered in the Saachi Art Gallery, London,” noted Sivasankar.

The campaign objective is to engage users with the brand communication.

“Within our premium network in India and the United Kingdom, we have worked with Mconsult (GroupM) to specifically targeted the precise demographic where the Kerala Tourism message is most likely to resonate,” said Naren Nachiappan, managing director, Jivox.

He added that the campaign would run on targeted premium news, travel and techology sites with an estimated reach of nearly 15 million viewers and is expected to generate a million views through the course of the campaign.

“We have used our ad builder to enable several interaction points into the video ad, including the ability to “like” on Facebook, watch the full length video on Youtube, share the ad via email, follow on twitter, etc. With our analytics capabilities, we will be able to share very specific engagement statistics with Kerala Tourism throughout the course of the campaign, and continuously optimize both the media plan and the interactions,”Nachiappan further added.