Jamba selects IMImobile's Content Management System

HYDERABAD, INDIA: Jamba has selected IMImobile, the world’s leading mobile value added services (VAS) provider, to manage its new global mobile content services.

Jamba joins Airtel, Vodafone, Cable & Wireless and Google on IMImobile’s impressive client roster and so benefiting from the company’s managed VAS infrastructure services. As the enabler of worldwide content management services for Jamba, IMImobile will power content delivery to Jamba's global subscribers managed out of IMImobile’s VAS Network Centre (VNOC) in Hyderabad.

IMImobile will be responsible for managing Jamba’s new mobile services including the multi-million dollar ring tone Crazy Frog; hugely popular with the youth market. IMImobile was selected ahead of other leading global telecom suppliers through a stringent RFP process.

With Portals and Mobile Operators facing increasing operating complexities and spiraling costs when it comes to deploying value added service (VAS) platforms, IMImobile managed services model is proving very attractive. IMImobile offers robust service delivery platforms and bespoke content management systems with 24/7 technical support. Services provided by these platforms include interactive portals, community and user generated content applications, caller ring back tone and video streaming.

A.R. Vishwanath, Chairman & CEO, IMImobile, said: "We are delighted Jamba has selected IMImobile technology and operational support model to roll out their new services. It is an exciting time for us with huge market potential. The partnership underlines the fact that we are a cutting edge international player in the mobile VAS market."



"Technology has always been one of IMImobile’s core strengths, the deal with Jamba endorses the fact that IMImobile’s technology has set the benchmark in the managed VAS market," added S.S. Bhat, CTO, IMImobile. "The deal illustrates how the mobile industry is choosing the managed services model being pioneered by IMImobile when delivering new services to their customer base."