Jadu integrates Twitter module to CMS

LONDON, UK: Jadu has become the first commercial Web Content Management provider to offer an integrated Twitter module within its CMS software to enhance brand management, customer service and knowledge management.

Available as a free upgrade, the 'Jadu CMS Client for Twitter' is aimed at local authorities, universities and businesses using the Jadu CMS, helping them to engage with the social web and maintain standards for transparency and compliance.

Figures show that over 20 percent of UK local authorities are already tweeting, while universities were amongst the first to leverage the 140 character micro-blogging platform for networking and communications. 

The module allows users to tweet from within the Jadu CMS, whilst also incorporating search, re-tweet and saved drafts, workflow and email capabilities.

API calls are also cached and requests are monitored. Importantly, tweets can be stored to ensure accountability and enable councils, in particular, to respond to FOI requests and customer comments.

“Twitter is currently growing at over 1,300 percent in popularity, which is incredible. So we’re excited to be able to offer organisations the ability to incorporate it within their social media and communications strategy," says Suraj Kika, CEO at Jadu.

"It's essential that businesses are reactive to the conversations generated on social networks. The Jadu Twitter client ensures high levels of transparency and control through publishing workflow, submitting tweets for publishing approval as you would any other content in the CMS," added Kika.

Stuart Harrison, Webmaster at Lichfield says: "I know many other local webmasters are unsure about how to make the best use of Twitter and I’m working hard to spread the word about how easy and effective it is. For Jadu users like us, this new development will make using Twitter even easier and even more effective, so it’s great news."

"The development of the Jadu CMS Client for Twitter is another step towards bringing social networking and Enterprise 2.0 content management together. Rather than have a disparate collection of web communications tools, our approach is to bring these into one platform, which can be easily managed by non-technical users." says Suraj Kika.

Jadu has plans to extend the exisitng framework with other social networks in the coming months.