J L Halsey, WSI Internet Consulting & Education to bring ClickTracks

EMERYVILLE, CALIFORNIA: .J.L. Halsey, marketing technology company has announced a new partnership with Toronto-based WSI, the number 1 Internet services business, according to industry leading Entrepreneur Magazine.

The partnership enables registered WSI Consultants cost-effective access to J.L. Halsey’s Web analytics solution ClickTracks. To date, 225 worldwide WSI consultants have signed on to offer ClickTracks, WSI’s first analytics partner, to their SMB clientele. The collaboration marks the first of future partnerships between the companies, with a host of integrated solutions available from J.L. Halsey, including Lyris List Manager, EmailLabs, Sparklist, EmailAdvisor, Hot Banana and BidHero.

“WSI’s dedication to efficiently bringing small and medium businesses to the forefront of technology reflects the core objectives J.L. Halsey strives for in products like ClickTracks,” said Sylvie Moreau, vice president of corporate business development for J.L. Halsey. “We’re able to effectively meet WSI’s needs – and in turn the needs of its Consultants and its clientele – by offering sophisticated features in an interface and environment that’s easy to use, set up and maintain without a lot of outside assistance.”

“Our goal is to make the WSI Consultant’s job easier with easy-to-use solutions that are well integrated and help us deliver our mission – We Simplify the Internet,” said Ron McArthur, president, WSI. “J.L. Halsey can help us do just that with its integrated product portfolio. The ClickTracks Web analytics solution is a great way to kick off the partnership and we are confident that it will give WSI another competitive edge in the SMB marketplace. We’re impressed by its simplicity and by how well it’s been received by our Consultants. In fact, 50 Consultants signed up the very first day we offered it.” According to McArthur, the number has grown to 225 to date, with new Consultants signing on weekly.

ClickTracks was designed to improve web site analysis with a simpler, faster, more cost-effective tool. Delivering actionable metrics without extraneous reports, ClickTracks offers an easy-to-use interface and strong data visualizations that are particularly useful for agencies presenting reports to clients.

ClickTracks was voted “Best Web Site Analysis Tool” in ClickZ’s 2005, 2004 and 2003 Marketing Excellence Awards, 2006 Product of The Year by Small Business Technology Magazine and was rated “Positive” in Gartner’s 2006 MarketScope for Web Analytics. The company received a “Very Good” top rating from the InfoWorld Test Center for its 6.1 product suite, was cited as a Contender in Forrester Research’s Wave Report: Web Analytics Platforms, Q3 2007, and earned a Computerworld Innovative Technology award in the web site management category. ClickTracks’ software has been reviewed and featured on CNET, ZDNet, Builder.com, TechRepublic, Internet.com, CRM Magazine, Media Magazine, MarketingSherpa and About.com.