ITV Studios and Syco TV extend partnership

CIOL Bureau
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UK: ITV Studios and Gamesys, UK’s online gaming company, have signed a deal which will see Gamesys produce a series of online Red or Black? games. Working in partnership with ITV Studios and Syco TV, Gamesys has developed four pay to play Red or Black? online games.


ITV, Syco TV and Gamesys have also partnered with 2-Screen Social TV specialists Monterosa to create a live online play-along experience for Red or Black? The play-along game, as they state, allows the audience to play in sync with the TV contestants, for free, from the comfort of their sofa. Online players can compete with their Facebook friends and unlock achievements that enhance the game, a press note adds.

Denise O’Donoghue, Managing Director, ITV Studios UK said: “A primetime production of the scale of Red or Black? clearly has a huge amount of potential off-air; working with Syco we have been exploring the best opportunities to fully exploit this fantastic programme idea. Gamesys are experts in branded online gaming and are well positioned to reap maximum value from Red or Black? in this area."

Robin Pembrooke, Managing Director, ITV Online and On Demand, said: “Red or Black? offers many great opportunities for viewers to get involved online. We’re especially excited about the play-along experience which is a brilliant way of our audience interacting with the show in real time.”