ITC Infotech, PTC collaborate to offer AR solutions to the enterprises

BANGALORE, INDIA: ITC Infotech said it is collaborating PTC to offer Augmented Reality solutions using PTC’s Augmented Reality(AR) platform Vuforia.

AR bridges the digital and physical worlds to create value across an enterprise and is emerging as one of the most sought after technologies among enterprises today.

The value AR applications deliver rises exponentially when coupled with IoT data and analytics, rendering truly transformative experiences and driving enterprises to completely re-imagine how they design, produce, sell, operate and service their products.

ITC Infotech will drive adoption of PTC’s AR Vuforia technology platform by delivering high-fidelity Vuforia solutions to unlock value across global enterprises. Barry F. Cohen, Ph.D., Chief Strategy Officer and Executive VP, PTC, said, “The potential for AR technology is significant across all industries, with market growth rates in high double-digits. We are confident that ITC will deliver AR solutions that enable customers to unlock value across their businesses, leveraging their industry expertise and proficiency in the PTC product suite.”

Sushma Rajagopalan, Managing Director & Chief Executive Officer, ITC Infotech, said, “AR will revolutionize the way we connect and interact with products and systems. We have the first mover advantage in bringing PTC’s world class AR Vuforia technology to market.”

As a PTC Preferred Development Partner for Vuforia, ITC Infotech will work closely with PTC’s global developer community to create AR solutions across such industries such as manufacturing, automotive, industrial, retail, consumer goods, healthcare and hospitality. ITC Infotech and PTC plan to develop joint go-to-market strategies to accelerate enterprise adoption of AR technologies leveraging PTC’s ThingWorx Co-Innovation labs and digital solutions Innoruption Labs.