Italy broadcaster to relay on-demand leaps with Accenture

MILAN, ITALY:Mediaset, Italy's notable commercial broadcaster, has turned to Accenture to create and manage its Mediaset Infinity service, which delivers film and television shows on-demand to a wide array of IP-enabled devices such as set-top boxes, PCs, tablets, connected TVs and gaming consoles.

Leveraging the Accenture Video Solution (AVS), Mediaset launched its new Over-the-top VOD streaming service Mediaset Infinity in December 2013.

Mediaset selected Accenture because of its ability to launch the AVS software platform in only 12 weeks and cost-efficient turn-key Software-as-a-Service model, as shared in an announcement.

"The capabilities of the Accenture Video Solution for packaging, licensing, distributing and monetizing video content across multiple viewing platforms are clearly helping Mediaset reach a broader consumer audience," said Chiara Tosato, Chief Sales and Marketing Officer, Mediaset Infinity. "Within a challenging three-month timeframe, Accenture delivered an innovative, high-quality software platform, with a compelling Software-as-a-Service model, which positions us well to grow our business efficiently today and in the future."

As further added, using the Accenture Video Solution companies can launch new over-the-top digital video services quickly and economically while reducing the initial cost of software and infrastructure set-up. The Accenture Video Solution also was the foundation for Mediaset Premium Play, which offers linear broadcast content and non-linear pay TV and pay-per-viewing in an over-the-top service to subscribers.

"Infinity is the next step in technological excellence incorporating Accenture's deep expertise in content and catalogue management, analytics, and device integration," said Francesco Venturini, managing director and the Accenture Digital Video Services lead.