“Whether companies are trying to gain access to new
customer bases domestically, are expanding business into international markets,
are moving into a global IT sourcing model, or are simply facing the challenge
of recruiting and retaining the best and brightest people in the market,
managing diversity must become a part of their strategic kit to maintain the
competitive edge in this increasingly diverse and complex business world,”
said Lily Mok, research director for Gartner.
Valuing diversity has become a management philosophy that is critical to not
only attract but also retain the best talent available. True diversity is
exemplified by companies that attract people who are “different” not just in
their looks but in who they are - knowing and valuing that they will change the
way they do business.
Diversity is often defined differently from company to company based on
individual organizational needs. Valuing diversity means to encompass every
characteristic and experience, whether they are visible or invisible, that
defines each individual's talent desired by the organization to achieve its
objectives.
“Valuing diversity requires proactive changes into a culture of inclusion - a
true appreciation of one another - and new attitudes and behaviors toward
respect for both individual similarities and differences,” Ms. Mok said.
“Because of the underlying cultural differences, different parts of the world
tend to define or interpret the term 'diversity' very differently.”
IT and HR leaders need to follow a set of processes to gain commitment and
support from the entire organization for the success of diversity initiatives.
Gartner has identified five key initiatives that organizations should implement
to embrace diversity.
Implement an organization-readiness assessment. This assessment will help
leaders identify potential problems in organizational culture, work processes
and human capital management (HCM) systems that may hinder a diversity effort.
“It also ensures that IT and HR leaders select the right diversity approaches
that are most likely to gain acceptance and commitment throughout the
organization,” Ms. Mok said. “The assessment can be done through a
combination of an employee opinion survey, one-on-one interviews and/or focus
groups.”
Align the diversity strategy and initiative with the business and IT
strategy. It is important to build a strong business case that clearly
articulates why, what, who and how the diversity initiative contributes to the
achievement of current and future IT and business objectives. The results from
the organizational readiness assessment need to be integrated into the business
case.
Determine the right approach to successfully implement the diversity
strategy. “IT and business leaders need to ensure that the chosen
diversity approach is the most relevant one for their particular organization's
circumstances,” Ms. Mok said. “It should effectively acknowledge
similarities as well as differences at the individual, interpersonal and
organizational level that are valuable to the success of the business.”
Integrate diversity approaches with key HCM practices in an effort to
create a total rewards proposition for the talent the company is trying to
attract and retain. IT and HR leaders will be called on to determine to what
extent the trend of global sourcing and the changes in workforce size and
demographic compositions may impact the IT organization, and re-examine the
current HCM practices to proactively respond to these emerging trends.
Get the commitment from leadership and management teams. Managers need to
incorporate “emotional intelligence” into their leadership and management
styles to effectively manage diversity and build a high-performing IT
organization.
Successful diversity initiatives not only contain a well-articulated business
case for the strategy to build on, but also include a set of clearly-defined
metrics to assess effectiveness in key areas that diversity will have
significant impact on once the initiative is implemented.
“The use of metrics enables IT and HR leaders to constantly evaluate the
outcomes of a diversity initiative against the original business case, and make
necessary adjustments to the processes and/or approaches to ensure its overall
success,” Ms. Mok said. “The selected metrics also need to be clear and
straightforward for everyone in the organization to understand and follow
through to ensure their buy-in and support.”
IT and HR leaders must implement IT diversity programs
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