HYDERABAD: iStrings Technologies Pvt. Ltd., a Hyderabad based application
provider has developed a mobile application server. Christened — mApperver,
the product is designed to cater to the needs of mobile operators, enterprises
and ISPs." It would bridge the gap between the new technologies such as
SMS, Mobile e-mail, UMS, Mobile positioning and WAP, by allowing wireless
developers to build new applications to support all wireless networks, mobile
devices, protocols and mark-up languages," said iStrings director
Chaitanya.
The server would allow network operators, wireless ASPs and enterprises to
maintain a single infrastructure for all data services regardless of the access
method the end user chooses. It would direct the demand from a wireless device
to the required source and channelise the data to the device accordingly. The
server would provide support and solution for administrative handling of
wireless activity, including the mobile services, informed Chaitanya.
The company is touting for a partnership with some company having its feet
firmly held in the European market. "The majority of our market is based in
the far eastern Europe, so we are looking for tying up with some company having
its presence over there," he added. The partnership would basically be to
promote the product by marketing it in that region.
The enterprise version of the server would be mostly for the companies with
CRM and SCM solutions implemented through their networks and providing wireless
access to the customer's suppliers and employees.
The company is planning to release the server to the market during the second
half of July. Since the server has been developed keeping emerging technologies
in view, it would also support audio and video and video streaming on mobile
devices. "The server has been developed keeping in view the upcoming market
for 3G and GPRS services, so it would support all the latest upcoming
technologies, he explained.
Developed on XML architecture, with out making it language dependent, would
differentiate the server from the existing versions available in the market. The
server intelligently distributes content, information, messaging, applications
and commerce transactions over all major carrier networks and mobile devices.
With the help of this wireless carriers and ASPs can maintain a single
infrastructure for various data services, regardless of the mobile devices.