ISID launches data science organization

|August 24, 2015 0

TOKYO: In a bid to strengthen marketing in Southeast Asian countries, Information Services International-Dentsu (ISID) has launched a data science organization (DSO) in Singapore.

The goal of the DSO is to help enterprises move into Southeast Asian markets by providing big data analysis specifically on Singapore, Thailand and Indonesia.

Ahead of the center’s development, ISID Singapore will set up a well-received voice of customer (VOC) marketing platform for Japanese-affiliated companies specializing in Southeast Asian countries.

Based on big data from websites and social media in Southeast Asia and the region, specialists will perform advanced data analysis by using machine learning and artificial intelligence, employing the results to provide consulting services in areas including sales promotion, product development and risk management.

Southeast Asian countries are moving toward the launch of the ASEAN Economic Community (AEC) at the end of 2015, resulting in companies from across the world moving into these markets. However, market conditions in this region are complex, given the region’s diversity of languages, cultures, customs and religions.

With awareness growing about the importance of digital marketing, ISID-SEA is liaising with educational and research institutions to provide a program that enables local students to apply methodologies and analytical methods to cultivate human resources in the data science field.

Going forward, ISID Singapore intends to develop a variety of services such as cloud-based services that enable companies to launch VOC marketing quickly and simply.

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