Is it the final countdown for Jawbone?

Jawbone, the precursor of the digital fitness movement, has been going through a lot of financial turmoil. Known for its bluetooth trackers, earpieces and wireless speakers Jawbone is said to be undergoing liquidation processes as per reports from The Information and The Verge.

The Information reports state, Jawbone Co-founder and chief executive Hosain Rahman has already moved onto a new company, Jawbone Health Hub. This new company primarily focuses on health-related products and services. It is also said that many existing Jawbone employees have also joined Rahman. According to The Information, he is also acting as a CEO at Jawbone Health Hub.

It is to be noted that the company had earlier gotten into a legal battle with the competitor Fitbit. Post which it has been failing on various fronts including customer service, inventory management, and senior-level exits.

The legal strife between the two is still on while, Jawbone has not always been in the news for wrong reasons. A company that was once worth $3 billion has at one time was one of the best Bluetooth speaker providers in the world. They were also the brains behind one of the first fitness trackers.

While there are no clear confirmation from Jawbone as of now, The Verge confirms from separate sources that the liquidation news are for real. If the news is to be believed then, we are eagerly waiting for the health hub products. However, the nostalgia for the Jawbone products will not be easy to do away with!