IPsmarx clients experience up to 75 percent traffic surge

RESTON, USA: IPsmarx Technology Inc, an industry leader in VoIP software products and solutions, reports that its clients-VoIP and prepaid service providers-experience a 60-75 percent increase in traffic volume during the holiday season.

These figures were made public by IPsmarx IT Operations Manager Shawn Boroumand during a recent IPsmarx webinar. The webinar, titled "The Peak Holiday Traffic Opportunity & How to Capitalize on It," reveals how service providers can maximize their revenues from the high volume of holiday traffic.

"From early November well into the New Year, service providers experience a surge in traffic as more of their customers make more calls and use more minutes," notes Carrie Fedders, US account manager at IPsmarx.

"As many of these customers are calling friends and family overseas, service providers experience a large increase in international voice traffic as well, which presents a number of opportunities in of itself."

IPsmarx equips service providers with solutions specially designed to deliver innovative international calling solutions to end-users. International Mobile Top Up, for instance, enables end-users to buy mobile minutes and send it to their friends and family overseas to use on their mobile phones-a particularly useful solution for the holidays as end-users can send these mobile minutes as gifts to loved ones.

Even end-users in regions where VoIP is difficult to deploy, such as Africa and the Middle East, can make cost-effective VoIP-based calls using the clever IPsmarx Callback Solution. And to take advantage of the rising tide of mobile, IPsmarx equips service providers with SIP-based softphones that they can offer to their customers.

All of these solutions integrate seamlessly with core IPsmarx platforms such as the PINLess Calling Card Solution and Class 5 Softswitch-high performance, feature-rich solutions in themselves.