IPL3 lures IT companies

BANGALORE, INDIA: After the downturn, the IT companies seem to have non-linear ways of generating revenues. The companies are now looking for opportunities of partnering with the players or the organizers of IPL3. HP and Microsoft India are two examples, that have partnered with Youtube and Mumbai Indians team respectively.

As reported by afaqs! MSN India will produce and develop content for their website. Sanjay Trehan, head, MSN.co.in, MSN (India) said it would set up, manage, maintain, generate content and monetise the new website of Mumbai Indians for IPL Season 3 on a revenue-sharing basis. MSN will also partner with the team owners to market the site.

“The new Mumbai Indians website is expected to go live in the second or third week of February and will be hosted on MSN (India) servers. It will have two URLs-MumbaiIndians.in.msn.com and MumbaiIndians.com, both of which direct users to the same webpage,” the report quoted him as saying. There will also be a dedicated section for Mumbai Indians on MSN.co.in.

Earlier HP had reported to have partnered as first of the expected 8-10 sponsors of the video streaming of the matches that would be hosted by Youtube.