IP era has shifted linear to on-demand

INDIA: A new paper called 'The IP Imperative' highlights how the invention and adoption of IP (Internet Protocol) technology has defined a new era that has re-shaped our planet, our lives and global industries including TV and Media. Ericsson has released its second Game Changer paper, ‘The IP Imperative', the latest installment in a six-part series that details the fundamental factors that are driving change across the TV and Media industry.

Ericsson adds here that it explores how IP has enabled an explosion in connected devices across the globe, a fuelling of enormous traffic growth in data networks of which video is the main component, a transformation of consumer expectations around video experiences and a fresh approach to collaboration between broadband providers, content owners and new market entrants.

"The impact of the internet on our daily lives is arguably the single biggest technological innovation of the last century and its effect on entertainment has been equally dramatic," said Per Borgklint, Senior Vice President and Head of Business Unit Support Solutions, Ericsson. "The adoption of IP has meant that the previously linear nature of broadcast television has shifted to a new interactive and on-demand paradigm that has delivered a path beyond the living room to connected devices all around the world.

"This change has huge consequences for industry players. Content owners, broadcasters and advertisers must adapt their business models to take advantage of more direct engagement with viewers; TV service providers must truly redefine consumer discovery and consumption experiences and embrace IP delivery; network owners must transform networks to cope with, and benefit from, the strain of increasing video traffic. The inflection point has been reached where broadband IP capacity has met with ever more IP-centric connected devices and the path to 2020 is clear - more speed, more demand and more immediacy."