iOS sees 5.5 times more in-app purchases in India than Android

Soma Tah
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CIOL 44 percent wish mobile services from Google, Apple or Facebook

BANGALORE, INDIA: Globally, iOS users spend nearly 2.5 times as much as Android users - $1.08 to $0.43 in monthly IAP per user, per app. In India iOS users spend approximately 5.5 times more than Android users - $1.12 to $ 0.20 and iOS users are three times more likely to spend in apps than Android users, as per a recent State of In-App Spending report by AppsFlyer.


The average purchase amount is $12.77 on iOS, $6.19 on Android and $8.80 overall globally. However, in India the corresponding figures are $2.36 on iOS, $1.11 on Android and $ 1.32 overall reflecting the smaller ticket sizes of Indian purchases. Globally, 7.1% of iOS users make at least one payment per month against 4.6% of Android users who do the same.

The study further reveals that only 3.1% users in India spend money on in-app purchases, compared to 5.2% users globally. The average paying user spends $9.60 in monthly transactions per app with purchase activity globally and $8.78 in India.

The average user spends $0.50 per month on IAP per app with purchase activity (the average paying user spends $9.60 per month) globally. In India, the average user spends $.27 and the average paying user spends $8.78 per month.


Asian users spend a monthly average of $0.70 per user per app; Indian spend is $0.27 on a monthly average which is higher than the Latin American spend at $0.16. North American shoppers spend 2.5 times more than the average European app shopper, and 3 times more than Asian shoppers

The average global monthly in-app spend for shopping apps is $2.68, while for gaming apps it is $0.32 only.

“As app developers lay out their development, marketing and engagement strategies, it is critical for them to understand the differences in in-app spending behaviors across different platforms, geographic regions and app categories,” said Ran Avrahamy, AppsFlyer’s VP of Marketing.

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