In an executive reshuffling of sorts, Apple has transferred the charge of its voice assistant- Siri from services chief Eddy Cue to operating systems chief Craig Federighi, an indication that iPhone-maker is looking to embed its voice assistant more deeply into both platforms.
Though the change got reflected in the updated executive leadership page only recently, it has been in the making for quite some time as apparent from stage appearances at Apple's keynotes.
At WWDC 2017, Federighi was on stage to discuss improvements to Siri in iOS 11, including more natural voice, built-in translation capabilities, and advances in machine learning and artificial intelligence.
If we look at Siri, the voice assistant has been steadily making inroads into both iOS and MacOS. While the voice assistant made its way to Macs with Sierra, you can also use it to control third-party apps like Uber and it will soon be able to add events to your calendar if you sign up for them on Safari.
Cue, a senior vice president, had overseen Siri since 2012 when Scott Forestall, Apple's software chief at the time, was fired by CEO Tim Cook. The move should also give him ample time and efforts to concentrate on Apple's original content efforts as he oversees iTunes, Apple Music, Apple Pay, Apple Maps, iCloud, and the iWork and iLife suites of apps.