Intex to expand in South India, targets Rs 70 cr  

By : |April 17, 2006 0



CHENNAI: Intex Technologies plans to ramp up its
business in South India. Disclosing this to the media here, Narendra Bansal,
managing director of Intex Technologies said that the company was targeting at
generating 25 per cent revenues from South India. This is Rs 70 crores compared
to Rs 43 crores generated the last financial year.

The company also plans to appoint 60 more distributors thus increasing the
number to 170 from the current 110.

“Chennai was our first branch in India and has been one of our key markets
since 1997. We now plan to stretch our reach across Southern India. To achieve
this objective we have expanded our product categories and introduced new
distribution centres in B and C Class cities. This will enable us to enrich our
customer relationship and provide them better service and support,” Bansal
said adding that the company would introduce new products in order to strengthen
relationship with the customers.

As may be pointed out, the company, which has a portfolio of 250 products across
20 product categories, has six branches in South India including Bangalore,
Chennai, Kochi, Coimbatore, Secunderabad, and Vishakapatnam.

In the current financial year, Intex aims to expand across nine more locations,
namely Anantapur and Vijayawada in Andhra Pradesh, Madurai and Pondicherry in
Tamil Nadu, Kannur and Thiruvananthapuram in Kerala, apart from Hubli, Mangalore
and Gulbarga in Karnataka.

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