Interwoven enters India through Wipro Infotech

BANGALORE: US-based Enterprise Content Management software solution provider, Interwoven has entered the Indian market through an alliance with Wipro Infotech to provide content management solutions in India and Asia Pacific. "Indian corporations are looking at content and knowledge management seriously. Through Wipro we get the right platform to go-to-markets and optimum utilization of our products. Although there is no specific number sizing the Indian market, it is big and clearly a high potential market for Interwoven," said, Interwoven Asia Pacific Vice President Anurag Srivastava.

The Interwoven 5 platform will be positioned across key verticals segments such as finance, media and publishing, telecom, manufacturing and Government in India, Asia Pacific and Middle East., although IBM is Interwoven’s global partner who are present in India. The company has 25 partners in Asia Pacific. Wipro is the second reseller and implementation partner for Interwoven in India, as IBM, a global partner, is already marketing and implementing Interwoven’s suite of products in the country.

The solutions from Interwoven manage all content including documents, web content, rich media, application code and operational data. They are part of the Enterprise Content Management (ECM) platform of Interwoven. Wipro will deploy and manage Interwoven ECM solutions such as TeamSite content management, Meta Tagger content intelligence, OpenDeploy content distribution and Interwoven content applications including TeamDoc, TeamPortal and TeamCode.

Interwoven has extended its alliance with Wipro Limited as it already has a similar tie-up with Wipro Technologies for the US and European market, signed six months back. "Wipro is already marketing, deploying and maintaining the suite of products, across the globe. We would like to leverage the partnership to a level where Wipro and Interwoven jointly develop products, however nothing concrete has been planned for now," said Srivastava.