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Internet service firms popular with investors

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CIOL Bureau
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SAN FRANCISCO, US: Providers of Internet advertising and marketing services - companies that help track, manage and target online ads - were popular with investors last week, as several startups in the general sector raised early stage funding.

Companies to secure funding included AdReady, Demdex, Klout and Localytics, among others. Not all the companies are young startups. Seattle, Washington-based AdReady, for instance, has now pulled together $17.3 million from investors over three investment rounds. The company was founded four years to develop software, ideal for small and mid-sized business (SMBs), to place and track ads more efficiently.

Internet marketing companies were just one of the sectors that raised venture financing last week.