Internet, mobile phones drive gaming in India

Internet and mobile phones are driving the gaming market in India. Gamers constitute 41.2 per cent of the total active Internet users in India, a whopping 89% increase from the 2007 level, says a recent report of Internet & Mobile Association of India (IAMAI) and IMRB International. The study was based on the survey conducted in 30 cities of the country.

Gaming is the fifth largest application accessed by Internet users. Email is the top most application followed by general information search, education information search, text chat, etc.

The total gamers population is also on the rise and this is attributed to the rapidly rising mobile subscriptions in India and high profile launches of Microsoft Xbox 360 and Sony's PS3 in India.

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